New Jeans have really become a model for 'New Jeans'...New jeans, Selected as Levi's Global Ambassador.
New Jeans has been selected as the global ambassadors for the global famous denim brand Levi's.
As soon as they debuted in July of last year, New Jeans gained crazy-like popularity with their songs ‘Attention’, ‘Hype boy’, and the successive hits ‘Ditto’ and ‘OMG’.
New Jeans Members asseverate that "We are honored and thrilled to partner with Levi's®, a timeless brand that represents the world's most iconic jeans brand that also looking to the future,"
An official from Levi's said, "As we celebrated the 150th anniversary of the birth of 501®, we prepared a meeting with New Jeans as the first step to appeal our brand identity to GenZ. As they have a free and hip hop sensibility and bright energy, As our brand ambassador, we are planning to do various performances and interesting works together with Newjeans."
Meanwhile, Levi's is preparing for a live performance in Seoul with New Jeans in commemoration of the 501 day on May 20, 1873, when the patent for the riveted jeans was granted.